Manuelito R. Putong is a Filipino agribusiness executive and agroforestry strategist with a focused specialization in the development, commercialization, and global positioning of Philippine-grown agarwood. As Founder and Executive Director of Crown Agarwood Group, Inc., he provides strategic leadership for a vertically integrated enterprise spanning biotechnology, plantation development, extraction technologies, structured agricultural investments, and international trade.
Mr. Putong has led the conceptualization and structuring of a comprehensive agarwood value chain—from elite propagation and organogenesis protocols to plantation management, inoculation systems, and export-grade processing. His work emphasizes science-based cultivation, ESG-aligned investment frameworks, and institutional partnerships that strengthen traceability, compliance, and long-term asset value.
Under his direction, Crown Agarwood Group has pursued strategic collaborations with academic institutions, farmer cooperatives, and international buyers, positioning the Philippines as an emerging origin for premium-grade agarwood products. He has been instrumental in developing structured farm-estate investment models and sustainable agroforestry systems that integrate commercial returns with ecological stewardship and rural enterprise development.
Mr. Putong’s leadership philosophy centers on disciplined governance, long-term asset building, ethical supply chains, and scalable agricultural innovation. His strategic priorities include:
- Climate-resilient and carbon-positive agroforestry systems
- Biotechnology-driven propagation and quality standardization
- Structured green finance and compliant investment vehicles
- Premium export market penetration in the Middle East and Asia
Through disciplined execution and integrated enterprise design, Manuelito R. Putong continues to advance Crown Agarwood Group, Inc. as a science-driven, sustainability-focused agribusiness platform with regional and global ambitions.
Seminar and Trainings
- DTI as Industry player representative in ‘Know Your Markets: Market Opportunities, Digitalization Trends and Sustainable Practices’
- TESDA as Agarwood Industry Board representative during the conduct of the 2024 Cavite Provincial Consultation with the theme ‘Shaping the Future Workforce: Identifying and Updating Sectoral Skills Priorities for Industry Growth.’
- DLSU as Resource Speaker with a talk entitled ‘Sustainable Agarwood Industry Development’ delivered on 19 July 2024 at De La Salle University.
- CvSU as Resource Speaker on 7th Session of ‘Biology Learning Exchange and Networking Discussions (BLEND)’
- DOST-FPRDI as Resource Speaker sharing ‘Growing and Farming Agarwood’ during the AGARWOOD WEBINAR SERIES 2023 held on 2023 May 16 via Zoom
- DENR R6 CENRO Belison as Resource Speaker sharing ‘Agarwood Production’ during the PEOPLE’S ORGANIZATION SUMMIT/ CDS ASSESSMENT on the Physical and Financial Accomplishment for CY 2022 on October 26-27, 2022.
Professional Background
- 2022 – Director, Aetherial Natural Oils Corp. (ANOC) – R4A Cavite
- 2020 – President, Agarwood Growers Association of the Philippines (AGAP) Incorporated
- 2020 – Chief Executive Officer (CEO), Putz Agarwood Farm Corporation (PAFC) – R6 Antique
- 2018 – Sales/Marketing Manager, DAC Real Estate (Australia and PNG)
- 2015 – Supply and Distribution Manager, Phoenix Builders Ltd., (Papua New Guinea)
- 2001 – President/CEO,Well Star Cargo Corporation (Manila, Philippines)
- 1996 – Supply Chain Management (SCM) Director, Smith+Nephew FZE, (Jebel Ali, Dubai, UAE)
- 1991 – Logistics Manager, Diamond Star Agro-Products, Inc. (Taguig, Philippines)
Educational Background
- Master of Business Administration (MBA) – Cavite State University (CvSU)
- Master in Religious Education (REED) – De La Salle University Dasma (DLSU-D)
- BS in Customs Administration (BSCA) – PMI Colleges
Apostolic Works
- Former District Deputy of i-36 Knights of Columbus, Diocese of Imus
- Past Grand Knight, Knights of Columbus Council 13538 – Immaculate Heart of Mary Parish Bucandala, Imus
- State Officer, Columbian Squires Luzon Jurisdiction, Intramuros, Manila
- Program Services Director, Brotherhood of Christian Businessmen and Professionals (BCBP Imus Chapter)